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Ok Cupid requires its users to disclose what exactly it is they are looking for on the dating site.
Most members do not write lengthy 'about me' paragraphs, but since it cannot be left blank, members just write brief sentences or keywords to describe themselves.
Before, Ok Cupid was known for finding casual dates or hookups.
Today, most members are looking for long-term dating and lifetime partners.
The app does not offer any additional feature but makes the user experience better.
All features of the dating site are accessible using one-hand.
We also observed that male members are more active in messaging the female users.