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Based in Seattle, the blog broadcasts the unique perspectives of a couple living what they preach to readers worldwide.
In the case of dating, trying to optimise can be foolishly naive and misunderstand the nature of the task.
After applying these insights to her own profile, she became the most popular woman on JDate, an online dating site for Jewish people.
Mathematician Christopher Mc Kinlay similarly hacked his profile on Ok Cupid and crawled thousands of profiles to identify the clusters of women he most wanted to target.
Instead, people invest and grow in their relationship.
A good match can be found, but psychology research suggests a good relationship is made.
“We created The Dating in 2012 after experiencing first-hand the challenges of navigating online dating and have watched it grow,” Sharon said.