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You'd think that one of the first women to work at Facebook would have the whole online-dating thing down.But after an awkward date ended with a guy giving her his résumé, asking if she could pass it on to "Mark," she decided she was finished trying to meet men on her own.Linx clients occupy a curious position: They've earned enough tech dollars to take their love lives offline. It was app fatigue that drove Rachel, a real-life success story of Three Day Rule, the country's largest matchmaking database.The 32-year-old cosmetics company executive had been living in New York before she left in 2012 to attend business school."I was a victim to swipe culture; I was being a little bit superficial about it, and the guy I'm dating now, he's really cute, but I don't think that was what I was looking for.But the more I got to know him, I was like, " Initially, Rachel felt ambivalent about using the service.Millennial matchmakers use Facebook and Linked In or Tinder and Ok Cupid to recruit thousands of members to their databases.
Matchmakers can also help smooth over misunderstandings that might otherwise lead people to "ghost," or disappear on, each other, if they'd met through, say, Hinge.(The name, Three Day Rule CEO Talia Goldstein explains, was inspired by the film , in which guys waited three days to call a girl after meeting.) "It seemed like a way to help navigate this crazy world," Rachel says."The matchmakers were people in my age range who would understand my situation." Rachel joined last summer.Andersen recounts this date-gone-awry outside her office in the Allied Arts Guild, a sprawling Spanish-mission-style complex in Silicon Valley, with stone walls and terra-cotta tiles and a couple of courtyard fountains.The 40-year-old former Merrill Lynch financial adviser is part of a new generation of matchmakers, many in their 20s and 30s, repackaging a career that seemed dusty and a romance option that sounded like a last resort.
Six months later, she is still dating her first match.