Why are they dating
Men have adapted and devised a number of strategies to make the best of these difficult options, including the following:1) Becoming Attractive - one strategy adopted by some men is to become attractive, dominant, and sexually-forward.
These are the guys who are often labeled "players", "macks", and "pick-up artists".
They invest in their own attractiveness, value, and success.However, these men are often punished by being socially labeled as "jerks", "players", or even "creeps", unfit for socially-defined relationships.Furthermore, their tactics are often designated as "sexist" (Hall & Canterberry, 2011).Therefore, these men may get sex, but they often do not get love and respect.Overall, men in either case report also having a difficult time finding what they label "attractive" women for longer-term relationships.
We are all motivated to seek out rewards and avoid punishments (Skinner, 1974).